Online Review Statistics 2022-2021
- 63% of customers use Google to learn about customers
- Only 24% of businesses respond to negative reviews all the time
- 67% of all customer reviews are written on Google
- 62% of consumers say they will not buy from brands that censor online reviews
- 93% of consumers have used the internet to find a local business last year
- 91% of millennials trust online reviews as much as friends and family
- 95% of all travelers read online reviews before booking
- 89% of consumers read businesses’ responses to reviews
Online Review Facts 2022-2021
63% of customers use Google to learn about customers
You may think that your customers know all about you, but do they? When it comes to small businesses, the answer is probably not. Statistics show that 63% of customers use Google to learn about the companies that provide their services. Customers today are warier than ever, and they’re quick to leave if something isn’t up to their standards.
When customers are ready to spend money on a new product or service, they often turn to Google to find information about the company they’re thinking of buying from. When there’s little information about your business online, customers may pass you by in favor of your competition that has done the legwork to build up a Google-friendly reputation.
Only 24% of businesses respond to negative reviews all the time
Negative reviews are hard to get over, but ignoring them isn’t an option anymore. A new study shows that only 24% of businesses respond to negative thoughts all the time. Your company has to have an effective strategy in place to protect its reputation from harm on the internet.
This is important for your company since unhappy customers will take their business elsewhere if they don’t feel that you care about their concerns or want to help them solve their problems.
67% of all customer reviews are written on Google
People love to share their opinions, and writing reviews is one of the easiest ways to do that. Over 60% of all customer reviews are written on such websites. There are many places that you can go to get customer reviews, including Facebook, Twitter, and online forums. But one area that you might not know about that has a lot of reviews on it is Google. Statistics show that at least 67% of all customer reviews are written on Google making it the most popular site.
62% of consumers say they will not buy from brands that censor online reviews
A new study found that consumers would not purchase from brands that censor online reviews. The study also found that 71% of consumers feel it’s important to see reviews left by people who have used the product or service instead of those left by close friends or family members of the business owner.
When customers can review your business online, you have the chance to turn them into loyal brand advocates who speak well of your products and services both on and offline. Unfortunately, many companies have tried to get in on the action by censoring bad reviews or creating fake reviews of their own. This practice can backfire and make you less likely to succeed in the long run, as 62% of consumers say they will not buy from brands that censor online reviews.
93% of consumers have used the internet to find a local business last year
The web presents an incredible opportunity to reach potential customers who are already looking for what you have to offer and who are ready to buy right now. Despite the abundance of local business directories on the internet, consumers aren’t using them to find businesses in their area. Instead, they rely on Google and other web-based search engines as their primary source of information when looking for a local company to do business with.
If you have a business, no matter the size, and you aren’t using the internet to help find customers, and you’re missing out on new clients that could be buying from you right now. That’s because 93% of consumers have used the internet to find a local business in the last year.
91% of millennials trust online reviews as much as friends and family
It’s no secret that reviews play an important role in purchasing decisions, but just how important are they? A recent study showed that 91% of millennials trust online reviews as much as friends and family when making purchasing decisions.
That’s why it’s so essential to utilize ratings and reviews on your website and social media to help drive sales and build trust with your audience. The online review space has been exploding, and millennials are leading the way in terms of the trustworthiness of online reviews.
95% of all travelers read online reviews before booking
Online travel reviews are an essential part of the travel research process, especially for hotels. With so many options out there, travelers want to make sure they’re choosing the right hotel, with the best amenities and service, at the best price possible.
A recent survey by an online travel site found that 95% of all travelers read online reviews before booking—even if they’re savvy enough to know that you can trust not all review sites. Review sites allow you to gain insight into everything from the quality of service at restaurants to which attractions are worth seeing while on vacation.
89% of consumers read businesses’ responses to reviews
Many businesses quickly respond on social media and other platforms, but what about reviews? Do companies need to reply in this space too? A recent study found that 89% of consumers read businesses’ responses to reviews, so it’s more important than ever for companies to be active and aware of the feedback their customers are leaving. 89% of consumers who read business responses to reviews say that those responses make them trust the business more and that reading these responses makes them more likely to do business with the company.
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